Resist The Noise!
During Muzak’s early decades, office workers and others sometimes complained that public background music was an invasion of privacy. Some people feel that way today, although the first thing many of us do when we find ourselves alone with our thoughts is to reach for the handiest means of drowning them out—by putting on a pair of headphones, say, or by sliding a disk into the car’s CD player. Audio architecture is a compelling concept because the human response to musical accompaniment is powerful and involuntary. “Our biggest competitor,” a member of Muzak’s marketing department told me, “is silence.”
